Founded in 1906 by William J. Riley, New Balance began its journey in Boston, Massachusetts. Initially, the company focused on producing arch supports and orthopedic shoes, aiming to provide comfort and support to those who spent long hours on their feet. Riley's vision was clear: to create footwear that balanced the body's natural alignment, hence the name "New Balance."

Early Innovations and Technological Advancements

In the 1930s, New Balance introduced its first running shoe, marking its entry into the athletic footwear market. The brand quickly gained recognition for its commitment to quality and innovation. By the 1960s, New Balance had developed the Trackster, the first running shoe available in multiple widths. This innovation catered to a broader audience, ensuring a better fit for individuals with varying foot shapes.

Commitment to Quality and Craftsmanship

Unlike many other footwear brands that outsourced their production, New Balance maintained a significant portion of its manufacturing in the United States and the United Kingdom. This decision allowed the brand to uphold stringent quality control standards and ensure that every pair of shoes met their high expectations. New Balance's dedication to craftsmanship has earned it a loyal customer base that values the durability and performance of its products.

Expanding the Horizons

Over the decades, New Balance expanded its product line to include not only athletic shoes but also apparel and accessories. The brand continued to innovate, incorporating new materials and technologies to enhance performance and comfort. Today, New Balance is a global leader in the athletic footwear industry, known for its blend of tradition and modern innovation.

A Vision for the Future

As New Balance looks to the future, it remains committed to its core values of quality, craftsmanship, and innovation. The brand continues to invest in research and development, exploring new ways to improve its products and meet the evolving needs of its customers. With a rich history and a forward-looking approach, New Balance is poised to remain a trusted name in the world of athletic footwear for years to come.