Kakobuy Finds Spreadsheet
ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body", is a brand that has been synonymous with quality, innovation, and performance since its inception. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, ASICS began its journey with a mission to promote health and well-being through sports.
The story of ASICS began in a post-war Japan, where Kihachiro Onitsuka sought to inspire the youth and help rebuild the nation's spirit through sports. His first creation, a basketball shoe, was designed with simplicity and functionality in mind. This shoe, known as the Onitsuka Tiger, quickly gained popularity among athletes for its superior comfort and durability.
As the brand grew, ASICS continued to push the boundaries of athletic footwear and apparel. In the 1960s, the company introduced the Magic Runner, a running shoe that incorporated the latest in cushioning technology. This innovation helped establish ASICS as a leader in the running shoe market, a position it still holds today. The brand's commitment to research and development led to the creation of the GEL
By the 1970s, ASICS had expanded its reach beyond Japan, making a significant impact in the global sports market. The brand's dedication to quality and performance resonated with athletes around the world, leading to partnerships with major sporting events and endorsements from top athletes. In 1977, ASICS officially became the global brand name, unifying its various product lines under one identity. This move marked a new era of growth and solidified ASICS' reputation as a trusted name in sports. ASICS has always placed athletes at the heart of its mission. The brand's Institute of Sport Science (ISS), established in 1990, is dedicated to researching the needs of athletes and developing products that enhance performance. From professional runners to weekend warriors, ASICS has consistently delivered products that cater to a wide range of sports and activities. The brand's slogan, "Sound Mind, Sound Body", reflects its holistic approach to athletic performance, emphasizing the importance of both physical and mental well-being.2>
Today, ASICS is a global powerhouse in the athletic footwear and apparel industry. With a diverse product range that includes running shoes, training gear, and lifestyle wear, ASICS continues to innovate and inspire. The brand remains committed to its founding principles, striving to create products that help individuals achieve their full potential. Whether on the track, in the gym, or on the streets, ASICS is a trusted companion for athletes around the world. Join the ASICS community and experience the legacy of a brand that has always believed in the power of a sound mind and a sound body.Global Expansion
Commitment to Athletes
Modern Day ASICS