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Asics, a globally renowned sportswear brand, has a rich history rooted in innovation and passion for athletics. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the brand originally started as Onitsuka Co., Ltd. Its name, "Asics," is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body."
In its early years, Asics focused on creating high-quality basketball shoes that supported athletes in achieving peak performance. The brand quickly gained a reputation for its commitment to craftsmanship and innovation. One of its first breakthroughs came in 1951 with the release of the "OK Basketball Shoe,"
Over the decades, Asics expanded its product line to cater to a wide range of sports, including running, tennis, and volleyball. In 1977, the company officially adopted the name Asics Corporation, marking a new chapter in its growth. The brand became synonymous with cutting-edge technology, particularly in the running shoe category. Asics' Gel cushioning system, introduced in the 1980s, revolutionized the way running shoes absorbed impact, providing unmatched comfort and support for athletes. Asics has consistently pushed the boundaries of design and technology. The brand invests heavily in research and development to create products that meet the evolving needs of athletes. In recent years, Asics has also embraced sustainability, incorporating eco-friendly materials and practices into its manufacturing processes. The company's "I Move Me"
Today, Asics is a global leader in the sportswear industry, trusted by professional athletes and fitness enthusiasts alike. The brand continues to innovate, offering a wide range of products, from performance footwear to stylish lifestyle apparel. Asics remains dedicated to its founding philosophy, inspiring people worldwide to pursue a sound mind and a sound body. Asics' journey is a testament to the power of passion, innovation, and a commitment to excellence. With its unwavering focus on helping individuals achieve their best, Asics is poised to remain a trailblazer in the world of sports and beyond.From Humble Beginnings to Global Recognition
The Evolution of Asics
Commitment to Innovation and Sustainability
Asics Today