Founded in 1966 by James Van Doren and his brother Paul, along with partners Gordon Lee and Serge Delia, Vans began as a modest shoe company in Anaheim, California. The brand quickly gained recognition for its durable, slip-resistant rubber soles, which became a favorite among skateboarders and BMX riders. This early connection with youth culture and action sports laid the foundation for Vans' unique identity.

One of the defining moments in Vans' history came in 1976 when the iconic "Off the Wall" slogan was introduced. This phrase, which symbolized the brand's commitment to individuality and creativity, became synonymous with Vans and its community. Around the same time, the classic Vans checkerboard pattern emerged, further cementing the brand's place in pop culture. The design was inspired by the bold fashion choices of skaters and quickly became a signature element of the Vans aesthetic.

Throughout the 1980s and 1990s, Vans expanded its influence beyond skateboarding, making waves in music, art, and fashion. Collaborations with punk bands, artists, and designers helped the brand stay relevant and innovative. Vans' commitment to supporting creative communities led to the creation of the Vans Warped Tour, a music festival that celebrated alternative music and youth culture for over two decades.

Today, Vans continues to honor its roots while embracing modern trends. The brand remains a favorite among skaters, artists, and musicians worldwide, known for its timeless designs and inclusive spirit. From its humble beginnings in a small California factory to becoming a global phenomenon, Vans' story is a testament to the power of staying true to one's identity and embracing the spirit of creativity.