Founded in 1947 by Erling Persson in Sweden, H&M
Over the decades, H&M
From its humble beginnings in Västerås, Sweden, H&M has expanded its reach to over 70 countries worldwide. The first store outside Scandinavia opened in London in 1976, marking the beginning of its international journey. Today, H&M operates thousands of stores in bustling cities and quiet towns alike, as well as a robust online presence that serves millions of customers globally. In recent years, H&M has taken significant steps toward sustainability. The brand has launched initiatives like the Conscious Collection, which features clothing made from sustainable materials such as organic cotton and recycled polyester. Additionally, H&M has embraced innovation by introducing garment recycling programs and aiming to become 100% circular and climate-positive by 2030. H&M also collaborates with renowned designers and celebrities, such as Karl Lagerfeld, Alexander Wang, and Beyoncé, to create exclusive collections that blend high fashion with affordability. These partnerships have further cemented H&M's position as a trendsetter in the fashion world. At the heart of H&M's success is its unwavering focus on the customer. The brand constantly adapts to changing trends and consumer preferences, ensuring that its collections remain fresh and relevant. By offering a wide range of styles, sizes, and price points, H&M caters to a diverse and global audience, making fashion inclusive and accessible for all. Today, H&M stands as a symbol of democratized fashion, proving that style does not have to come at a high cost. With its rich history, innovative approach, and commitment to sustainability, H&M continues to inspire millions of fashion enthusiasts around the world. The brand’s story is a testament to the power of perseverance, creativity, and an unwavering dedication to bringing fashion to everyone.Global Expansion
Sustainability and Innovation
Customer-Centric Approach
A Legacy of Fashion for All
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