Under Armour HOVR is a revolutionary line of footwear designed to provide unparalleled comfort, energy return, and performance. Since its introduction, HOVR has become a cornerstone of Under Armour's running and training collections, catering to athletes and fitness enthusiasts worldwide. The brand's dedication to innovation and technology has made HOVR a standout in the competitive sportswear market.
The Birth of HOVR Technology
Under Armour launched the HOVR series in 2018, aiming to disrupt the running shoe industry with cutting-edge technology. The name "HOVR" refers to the shoe's zero-gravity feel, achieved through its innovative cushioning system. This technology was developed in partnership with Dow Chemical, leveraging a unique foam compound that provides exceptional energy return while maintaining a lightweight design.
What Makes HOVR Unique?
The core of Under Armour HOVR's appeal lies in its proprietary cushioning system. This system absorbs impact and returns energy to the wearer, reducing fatigue and enhancing performance. Additionally, HOVR shoes are equipped with UA's Record Sensor™ technology, which tracks and analyzes running metrics such as distance, pace, and stride length via the MapMyRun app. This blend of comfort and data-driven insights sets HOVR apart from its competitors.
A Product for Every Athlete
The Under Armour HOVR lineup includes a variety of models tailored to different needs and preferences. Whether you're a long-distance runner, a gym enthusiast, or someone who values everyday comfort, there's a HOVR shoe for you. Models like the HOVR Phantom, HOVR Sonic, and HOVR Infinite have gained popularity for their durability, style, and performance-enhancing features.